Start Advocacy From Your Employee
Marketers always try to find a new channel to communicate products. Referral marketing has become one of the most effective channels to penetrate the market. Referral marketing is direct to your target audience; you can tailor the message and the market to specific segments with extremely relevant information and offers.
In order to create a pool of referral marketers, or what we’d love to call advocate marketer, brands need to build loyalty. Since brand loyalty is not something developed overnight, you need to be careful with your treatment of the potential advocate.
Today we’ll talk and analyze the closest and most valuable candidate for your referral marketing program—your employee.
Why your employee?
Because when your sales grow, your employee will be the one who gets the most benefit. Imagine the massive impact your employee can bring by referring your products to their network.
How can you convert your employee to your brand advocate?
Most employees will think that selling a product should be the sales and marketing department’s responsibility, but a good company can educate them on the value of referral marketing. In this way, you’ll have extra hands to achieve your target.
Here are a few steps for how to include employees in your marketing strategy:
- Listen to them.
- Make them proud.
- Let them sample your product.
- Offer incentives.
The fun of converting your employees into advocates is that you can implement more possibilities. Let’s say you need a new hire; you know precisely what your loyal employees will do. They will spread the news.