Do you know that only 19% of bank customers are truly loyal? Now, customers are no longer easily swayed by salespeople or ads. Instead, they trust recommendations from their trusted family and friends, and seek banks which give them the most relevant and attractive benefits.
It’s no surprise that loyalty & rewards programs that emphasize on referrals and data-driven engagement with members are increasingly powerful tools for the banking industry.
If you are an executive of a banking company, this how-to guide will show you ways to build an impactful and successful loyalty & rewards program.