Advocacy is The Straight A’s Marketing
Decisions made on a moment-to-moment basis for an effective advocacy program could be challenging. Every solution you offer needs to fit and needs to be fully customized for your brand’s objective while meeting the customer’s needs along the way. To stay ahead of the competition while keeping your shopper entertained will need thoughtful tactics and very careful planning. Streamline your thinking about communication, offers, and benefits to get the straight A’s for your advocacy programs. Consider these A’s below.
Accessibility: Before the customer converts to advocate, they need to experience a true convenience of your membership. Means, you need to create a seamless process for every detail of your membership program. The one that should focus on letting your member to access the enrollment, transaction, and rewards at any time and from anywhere possible.
Amenity: Foster the trust of your member by prioritizing the easy communication and establishing positive & consumer-friendly rules. If you can establish a level of trust with your members, their participation in your program will continue to grow. The amenity of your program will play the biggest role for that matter.
Acknowledge: The fastest way to engage with people is to acknowledge their needs. Get to know your customers deeply; understand their needs and behavior. Once you develop this kind of relationship, you can offer the right program that suits their character and personalities.
Advocate: “The voice of your customer is so much more powerful than your marketing.” Speaking through your customers’ voice will strengthen your brand position among them. A study by Nielsen says that 92% of consumers trust referrals from people they know.
Brand advocacy is one of the most significant growth drivers for profitability. Take your time to consider the A’s to plan a great advocacy marketing program that will bring more revenue and keep you ahead of the competitor.