A single purchase cannot guarantee the success of your brand, it’s the lifetime value that customer has to offer does. Brand advocates are the one who genuinely loves your brand and spread the word about it. It’s simply because they feel happy with the purchase or experience and want to share it.
While not everyone who buys your product will become loyal to your brand, they still have the potential to become your advocates. There is some gesture they can do to advocate for your business. From following your official Instagram account to giving reviews and referrals. This means that virtually anyone who comes to your site can be your advocate.
It’s not going to be a million advocates overnight, but you can still give more value to build a great relationship with your customers. Before you know it, you’ll have people lining to spread the word about your brand.
To grow your business, you will need to acquire new customers. That’s why you need to turn your customers into advocates. Because your advocates will help introduce you to new customers. Advocates simply tell others about their positive experiences. 80% of your future revenue comes from as little as 20% of your existing customers. 92% of consumers trust brand advocates.
Convinced yet of how influential advocates are? Keep reading to learn how to convert your customers into advocates.
Always make sure your customer comes first and offer excellent customer service.