TRIBUNNEWS.COM, JAKARTA - Marketing has always been an important element for a business to actively promote their product and services to the right target audience. This has been a true and tried formula and has remained basically the same for many years,
Referral marketing is considered as an afterthought by most marketers. It helps another campaign to get more exposure, or it is to engage with existing members by offering benefits to them. But can it become stand-alone marketing for brands and businesses?