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Unified B2B Infrastructure forLoyalty, Rewards & Incentive

Run end-to-end loyalty, rewards, and incentive programs across distributors, retailers, promoters, customers, and employees, on one platform.

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  • Gartner
  • Leader
  • High Performer
  • Users Love Us

  • Retailer Incentive Program

    • Win recommendations at purchase
    • Lift sales volume & revenue
    • Reward sell-out, not sell-in

  • Workshop & Store Incentive

    • Win recommendations at the counter
    • Grow outlet sell-out & shelf share
    • Reward stores, not just distributors

  • Promoter & Professional Incentive

    • Win recommendations at install
    • Reward real actions & sales
    • Connect with product influencers

  • Consumer Loyalty Program

    • Turn buyers into known members
    • Own first-party consumer data
    • Drive repeat purchases & bigger baskets

400+ companies grow their business with Tada

AI CAPABILITIES

Instant AI insights & recommendations from your loyalty & rewards data

  • Personalized Redemption Catalog

    Personalize reward catalogs and recommendations based on user profiles, behavior, preferences, and program rules.

  • Receipt Scanning & Data Extraction

    Extract product, purchase, and transaction data from receipts automatically, reducing manual input and speeding up verification.

  • Insights

    Turn program data into actionable insights, trends, and recommendations to improve performance.

  • Recommendations

    Recommend the right rewards, offers, and incentives based on user behavior, preferences, and context.

  • Agent Actions

    Answer questions and take actions across your loyalty and incentive programs with AI-powered agents.

  • Fraud Prevention

    Detect suspicious behavior, anomalies, and fraudulent transactions before they impact your program.

LOYALTY & REWARDS CAPABILITIES

Everything a loyalty, rewards & incentives program needs

Deploy on SaaS, Private Cloud, or On-Premises

Deploy the platform your way, on shared SaaS infrastructure, your own private cloud tenant, or inside your data centre for maximum control and data residency.

AUDIENCES & GAMEPLAY

Rewards & incentives for retailers, promoters & consumers

One engine, one points ledger, one fraud model, configured differently for each audience. Run them side by side and see the full picture in a single console.

  • B2B · Business to Business

    Retailers

    Distributors, wholesalers, and retail chains earn on sell-in and sell-out volume. Set tiers, targets, and incentives without manual claim spreadsheets.

    • Target Achievement
    • Snap Receipt & AI OCR
    • Scan QR / Unique Code
  • B2P · Business to Promoter

    Promoters

    Mechanics, applicators, promoters, agronomists and sales reps, the people who influence the purchase. Reward engagement, not just transactions.

    • Scan QR / Unique Code
    • Snap Receipt & AI OCR
    • Mission & Activities
  • B2C · Business to Consumer

    Consumers

    Members earn on every purchase through upload receipt, in-pack codes or POS integration. Redeem instantly in app or web. Points, tiers and vouchers in one wallet.

    • Scan QR / Unique Code
    • Tiering/Leveling
    • Referral
  • B2E · Business to Employee

    Employees

    Recognition, sales-contest payouts, milestone and wellness rewards, issued from the same points ledger your commercial programs already run on.

    • Mission & Activities
    • Privileges
    • Reward Program

WHY BRANDS CHOOSE TADA

Why Tada is the preferred loyalty, rewards & incentive platform

Manual work, fragmented vendors, reward leakage, channels you cannot see, and no reliable read on ROI. These are the patterns we hear in almost every enterprise loyalty audit, and what Tada replaces them with.

Before · What breaks today

  • Manual Loyalty & Complex Supply Chains

    Managing multi-tier channels manually is slow and difficult to scale.

  • Multiple & Rigid Vendors

    Fragmented tools make programs harder to manage and adapt.

  • Fraud & Reward Leakage

    Weak controls increase fraud and reward leakage.

  • Weak Support

    Limited support slows issue resolution and program growth.

  • Data Governance & Compliance

    Businesses need stronger data and security controls.

After · What Tada does

  • Multi-Tier Incentive & Channel Loyalty

    Connect every channel and tier for clearer performance visibility.

  • End-to-End Loyalty & Rewards

    Run loyalty, incentives, rewards, and fulfillment in one platform.

  • Robust & Flexible Fraud Engine

    Detect abuse and protect points, claims, and rewards.

  • 24/7 Customer Support

    Get 24/7 customer support with an assigned Client Growth team.

  • Enterprise-Grade Data Governance

    Meet enterprise requirements with ISO-certified and flexible deployment.

TESTIMONIAL

See why leading brands use Tada

  • Unilever
    Tada transformed our rewards program with diverse options, real-time insights, and responsive support.
    Gerald Giovanni Raditya GitaKey Account Manager eCommerce at Unilever
  • SIKA
    With Tada as our partner, we’ve found the regional expertise, hands-on support and innovative thinking that give us the confidence to grow our loyalty program across markets.
    Basuki SetiawanBusiness Unit Manager - Target Market Building Finishing at SIKA
  • AGRICON
    Tada streamlines rewarding our retailers across Indonesia with diverse, meaningful rewards, efficient tracking, and exceptional support.
    Rizki AlfianCommercial Effectiveness Manager at AGRICON

CATALOG

Reward marketplace fulfillment

Millions of reward options across 30+ categories, sourced and fulfilled by Tada, with AI recommending what each member actually wants.

e-Wallet top-up

INTERFACES

Various user interfaces based on your needs

Meet members where they already are. One engine, five front doors, web, chat, or a branded app, whichever fits each audience.

White Label Website

A fully branded loyalty portal live in weeks, your logo, palette, catalogue and tiers, hosted and maintained by Tada.

  • Your brand
  • Web-based

USE CASES

Built for how your industry really works

SECURITY & SCALE

Enterprise-grade, audited, and deployable inside your infrastructure

  • Certified ISO 27001:2022 by TÜV Rheinland
  • Data & PII encryption at rest and in transit
  • 99.9% uptime SLA with regional redundancy
  • 24/7 dedicated support from Tada’s Customer Loyalty Team
DDoS protection, OAuth and API access control, brute force protection

Let us help you change the game

Book a session and we'll map your earn-to-redeem flow, quantify reward leakage, and show the AI agents live on your own scenario.

Become a Partner

FAQ

Everything brands ask before picking a loyalty, rewards & incentive vendor

  • Tada is an AI-powered Enterprise Loyalty & Rewards Platform for building and managing customer loyalty, channel incentives, trade promotions, sales incentives, and employee engagement programs in one platform.

  • Tada supports customer loyalty, distributor and retailer incentives, trade promotions, sales incentives, promoter programs, and employee engagement. Each program can have its own rules, targets, rewards, and user journeys.

  • Yes. Tada enables brands to engage customers and business partners such as distributors, retailers, mechanics, promoters, and sales representatives within one platform, with experiences tailored to each audience.

  • Tada supports a wide range of digital and physical rewards, including e-Vouchers, gift cards, e-wallets, shopping, F&B, entertainment, travel, and branded rewards. Reward catalogs can be tailored to your program and audience.

  • Tada can connect with your existing technology stack through APIs and other integration options, allowing loyalty and incentive programs to work with your CRM, ERP, e-commerce, or other business systems.

  • Tada uses AI for reward personalization, recommendations, program insights, AI-powered agents that answer questions and take actions, intelligent fraud prevention, and receipt scanning and data extraction.

  • Tada MCP allows AI assistants to interact with Tada’s loyalty and incentive capabilities through a standardized interface. It enables AI tools such as ChatGPT, Claude, and other AI agents to access relevant Tada capabilities and take actions within your programs.